How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim – with commercials?
A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here's how it's going down.
What engages employees??
“It is the nonfinancial rewards — as opposed to the financial rewards —
that are viewed as having more impact on employee engagement,” said Tom
McMullen, North American practice leader for Hay Group. “Quality of
work, career development, organization climate and work-life balance
all have a greater perceived impact on employee engagement than
financial rewards such as base salaries, benefits and monetary
incentives.”
These were just a few of the conclusions of the survey, “Impact of Rewards Programs on Employee Engagement,”
published in June. The data found that, overall, employees have limited
involvement in the design of rewards programs, with 11% of respondents
indicating that their organization frequently (i.e. often or always)
involved employees in the design of rewards programs.
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