Back to school marketing goes social media all the way

Interesting article in USA today about how businesses are using social media to target teens during the back to school season.

"The first sighting of Britney Spears'
new back-to-school commercial for Candie's wasn't on TV. Or in
theaters. Or even on the website of the hip, tween-targeting seller of
footwear and clothing.

Those venues would be so 2008."