Interesting article in USA today about how businesses are using social media to target teens during the back to school season.

"The first sighting of Britney Spears'
new back-to-school commercial for Candie's wasn't on TV. Or in
theaters. Or even on the website of the hip, tween-targeting seller of
footwear and clothing.

Those venues would be so 2008."

From a Press Release today:

 Twitter account will give guests access to great deals

	 CALGARY, June 26 /CNW/ - WestJet today announced the
introduction of a new service that leverages the power of 
Twitter to provide its guests with instant access to great deals. 
Those Twitter users who sign up to follow "WestJet" on twitter.com 
will be provided with seat sales, special offers and
other uniquely-WestJet opportunities. This Sunday, June 28, 2009, 
the first of WestJet's Twitter deals will be made available to 
those individuals following "WestJet".
	 "We are a young, vibrant and healthy company," said 
Richard Bartrem, WestJet Vice-President, Culture and Communications. 
"We need to employ all media possible to reach guests and 
prospective guests to offer them relevant information and great 
deals. 
Today's announcement is a reflection of how social media has 
become a staple for many of our guests and our WestJetters. 
The viral and word-of-mouth nature of social media is perfect for 
companies with great offers, great products and fun cultures 
like WestJet.
	 "We are encouraging as many people as possible to sign 
up and follow us on Twitter.com before Sunday, June 28, so that 
they are in the know with the first of many wonderful deals."
	 In addition, each day from Sunday, June 28, to Thursday, 
July 2, WestJet will be offering its followers on twitter.com 
one trip for two people anywhereWestJet flies in Canada. 
Visit WestJet's Twitter site at twitter.com/westjet
for more details.