Yes…I finally gave in to the iPod touch temptation…worth every $. I can see how this is going to save me big time on Rogers data charges on my Blackberry when I travel across the country. Getting set to do another flurry of plane rides in April and May thanks to the Air Canada Spring Get Away Pass…also worth every $!
The following notes were live blogged from my Blackberry (given this, they may not be as complete as possible as my fingers could only type so fast!) at the WorkLife BC Forum which was held in Vancouver yesterday.
- Facebook is growing in demographics. The 18 to 24 group is decreasing.
- Employees know they are in charge.
They are extremenly media savy (18 to 29 years). They are bloggers. Twitter.com.
- Social networks allow for bragging rights.
- They are hyperconnected and hyperinformed. Enormous multi taskers. Big brands are not important to the kids of today.
- They want to change the world.
- 1970s wanted stability
- 1980s money
- 1990s balance
- Now it is all about creating meaning. People are searching for meaning.
- Read the Secret and see the dvd
- As an employer your job is to create meaning and to articulate meaning.
- The best thing you can do to attract is to tap into special things about the potential employee.
- Change the world. It is about selling a spirit. It is about respect.
- It starts with your people.
- Web 2.O generation
- Advertising is totally moving to online.
- Newsfeed on Facebook is the most popular section.
- 1.5 million on Facebook 18 million return users
- The groups in Facebook are great trusted communities. Anyone can get a group up and going.
- You can never delete your account…you can only deactivate it.
- Facebook Generation YouTube Generation
- Place your own recruitment videos online.
- Standout Jobs creates videos that goes on various social media sites.
- Craigslist.org may be the biggest recruiting tool. It is free to post a job listing in Canada.
- Expect a flood of responses on day one after you post jobs on these sites.
- Now that you have got the people how do you keep them? What have you done for your employees lately? Employees want to brag about great things at their workplace within social media sites.
- Move away from the “not my job mentality”.
- What does your company stand for? Use the technology to advance your brand.
- Run your recruiting in high tech. Run your brain in low tech.
Keynote was given by Tod Maffin.
Rob suggested that I give twitter a whirl…which I am now doing. Not 100% sure about it, though I had lots of glitches to begin with. In any case, I will give it a good run and see if it is as helpful as I have now heard and read about. You can see my twitter commentary here on my blog in the box on the right. Check twitter it out…you might find it a helpful tool for communicating with friends, colleagues and any others you want to stay connected with.
How are hiring practices changing in light of the advances of social networking, blogging and online video? How do the major banking institutions connect with today’s youth? Increasingly blogging is the way that today’s businesses look to strike a relationship with their clients. RBC have struck on an idea and my guess is that it will probably work. They are going to hire post secondary student bloggers to blog on their new peer-to-peer (p2p) information exchange site (though the long version of the name is a bit bulky for today’s youth I think). Here’s the interesting thing though – they are going to hire these students by poular vote via the website.
“Those applying for the RBC p2p blogging team will be asked to create and
forward their homemade audition videos, which will be uploaded onto the RBC
p2p web site. Once the videos are posted online, students visiting the site
will be able to view and vote for their favorite candidates. The six positions
as RBC bloggers will go to those with the most votes.”
“After speaking extensively with students about their circumstances, we
looked into creating a space that would connect them with the financial
information they need and expect, all in way that is familiar and convenient
for them. We believe we’re doing that with RBC p2p,” said Judy Murchison,
director, Marketing Strategy, Student Market, RBC Royal Bank. “Not only that,
RBC p2p is the icing on the cake for what is a truly comprehensive suite of
offerings for students – we’re on school campuses, we’re offering no fee
student banking, we’re podcasting money information to students, we keep
adding to our student scholarship support, and we’re on Facebook.”
Information about the application process for RBC p2p will be posted
online atwww.rbcroyalbank.com/student/ at the end of August, and will also be
featured on RBC’s new sponsored Facebook group.
Interesting concept…I wonder how many applications they will get? Even more importantly…how many students will they attract to bank with RBC? The reality is that, despite today’s fast paced, technology oriented world, personal banking is still all about relationships. RBC are working to keep pace with the types of relationships that today’s youth can identify with and also place value on.
Of course the public wifi was very interesting to me…but it was more the trusty rabbit that caught my attention. Think I need to get one.
So I have now joined Facebook. I am one of about 30 million others who are now connecting through this amazing online social networking tool. To be honest, I can’t decide if I like it or not. I certainly see the potential that it has…but I am just not totally sure about it. I hear from others that it can be addicting…a bit like the “Crackberry“. Well I can see how that it could happen…the more I visit it the more I feel compelled to go back later and see what else has happened, who has joined, what they are up to etc.
Rusty Weston had an good posting on the Fast Company blog today about Facebook.
For those people interested in using social networks to advance their career or manage professional relationships the main case for Facebook isn’t that it’s a perfect site. For better or worse, it’s the site seeing the most rapid growth and functional innovations (mostly by third-party developers). Despite its apparent immaturity, Facebook is arguably the place to be.
Well time will tell if Facebook really is the place to be…
All who work (and live and play) with me know that I very much love computer technology and the wonderful things that can be done with it.
We have begun to use Skype on a regular basis as a family and are totally in love with it. It is one of those things that you wonder how you survived without before it came into existence. If you have not used Skype I encourage you to give it a try. It is a great little tool that turns your computer into a telephone system and also allows for web cam video conversations. The quality is so much better than other IM services. I must admit that I am blown away with the clarity of the Skype to Skype calls as well as the regular telephone calls. It truly feels like you are right there together in the same room – face to face. Since my husband has been away for much of this month on business, we have bridged the gap for the kids by spending time together each night on Skype. We talk, eat meals together, play games and just generally stay connected. Sometimes we just have the web cams running and it is like we are all together. It truly makes the world feel like a smaller place!
A great find this week for me was the latest tool by Google called Notebook. I have not yet spent a lot of time setting it up, but I can already see how helpful this will be for the research I do on the Internet. The best part of this tool, is that I can share information with other friends and colleagues through a collaboration tool – which allows me to open up selected notebooks with others.
Finally, several people have been asking me for the link of the main Internet radio station that I listen to…here it is www.accuradio.com. I have been listening for about a year now and do truly love the flexibility and music selection that this service offers. I understand that there are some very big issues brewing for Internet radio stations these days due to a recent decision by the US Copyright Royalty Board. I hope it can all get settled so these stations will be able to stay on the Internet.