45 Conversations Media & Education Ltd.

Early Learning & Child Care Consulting + Online ECE Workshops

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Words & Branding

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A recent post from my friends at Change Agents in Ireland got me thinking even more about my online branding. The post suggested using the online tool Wordleto see the words that  are used frequently on a website.   I have used Wordle for various client projects in the past. I decided to give it a try on a few of my own sites. Below are the results, along with some brief thoughts as well.

This is what the Wordle for this website (www.boydjane.ca) looks like.

My thoughts on the results:

  • My main intent for this site is that it provide an overview of the different types of work that I do.  I see various components of this – but I’m not sure it is the total picture.
  • The word relist shows up so much because of the amount of times I use List.ly to share lists of items. This really has nothing to do with my branding.
  • I see the names of several others that I often write quite often.  Clearly there are certain people that I seem to consistently write about.
  • My own name stands out; this makes sense given I have built a lot of my branding around my name.
  • The Wordle above is with 150 words.  I decided to see what would happen if I expanded it to 400.  Here are the results:

This is what the Wordle for 45 Conversations looks like:

My thoughts on the results:

  • My main intent for this site is that it provide an overview of the services available through 45 Conversations and that it promote the various conversations that we hold.
  • Some of the events that we have been working on seem to show up.
  • I don’t see enough words related to the actual service offerings. I need to build this area out further.

This is what the Wordle for Early Learning Canada looks like:

My thoughts on the results:

  • My main intent for this site is that it provide an overview of the services available through Early Learning Canada and to provide general information for ECE’s.
  • This site is still very new, so there is not a lot of content to draw from.
  • I like a lot of what I see – to me it seems fairly clear that there is a very specific target audience for this site.
  • I would like to see more words showing up related to our product offerings.  I think this will happen as that section of the site is built out further.

This is what the Wordle for Getting to Intentional looks like:

 

My thoughts on the results:

  • My main intent for this site is that it provide a space for me to write my thoughts related to work, life and being intentional.
  • I see many words that are common to my thinking; though I feel like there are some things still missing.
  • This site is more personal and it seems that those are the types of words that are standing out.

So…how about you?  What do the words on your website say about your branding?

 

 

Why I’m Writing 50,000 Digital Words in November

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As I write this I realize that I have committed to something that is a little bit crazy and a lot awesome.  Yep a lot awesome.  I have decided to participate in Digital Writing Month –  #digiwrimo – for all of November.

Here is a little bit of info from their website:

Digital Writing Month (DigiWriMo) is a wild ride through the world of digital writing, wherein those daring enough to participate will wield keyboard and cursor to create 50,000 words in the thirty short days of November. Can’t imagine writing 50,000 words? Drop in anyway! We’ll have lots of exercises to bend your brain, break your habits, and basically rock your writing world.

You will conspire, collaborate, co-author, cooperate, collude, and even compete to reach your goal in whatever form you see fit: blog posts, text message novellas, code poems, Twitter poems, wiki novels, some creative wizardry of text and image, and more!

November 1 is Day 1.

Now you may be wondering why on earth I would decide to do such a thing.  Honestly, I’m asking myself the same thing on some level.  After all, I seem to always be struggling to find the time that I need to fit things in.  Work.  Family.  Life.  They all challenge me. They always stretch me.  All of that said, I suspect the main reason that I have decided to do this is because I want to do it for myself.  That’s right.  For me.  As I become increasingly intentional I know that I need to create space for the things that really inspire me.  Writing does just that.  Digital everything does that too.  So…really it’s a no brainer.  Digital Writing Month is a collision of two of the things that I love the very most.

What Am I Going To Do?

Here are a few quick thoughts:

  • I’m going to use the various tools and social platforms that I’m part of to share the 50,000 words that I write & create.
  • I’m going to use this as an opportunity to further coordinate and evolve the various websites that I currently develop content for.
  • I’ll play with ways to bridge audio to text and text to audio.
  • I’ll be as creative as I can using words and images too.
  • A bunch of other things that I’m still figuring out.
I’m super excited that my friend Roger Overall has also decided to take part in this challenge.  Roger is an exceptional photographer and digital storyteller based in Cork, Ireland. He has also just launched a great new podcast with Paul O’Mahony.  It’s called Business Jazz and is recorded every week at the Blackrock Castle Observatory.  Roger and I have agreed to support, inspire and also hold each other accountable as we participate in Digital Writing Month.  I suspect it’s going to be more than a little bit brilliant.
Love the intersection of digital and storytelling?  There’s still time for you to join us….we’d love for you to share your 50,000 words too.